Saturday, 15 June 2013

Total BS from M&S

What do you think this juice is made of?  Cherries and passion fruit, with a hint of vanilla?  No - it's made of apples.  It's apple juice.  You can figure this out by reading the small print, which claims, seemingly without embarassment, "We've pressed 7 apples, 13 cherries & 1 passion fruit into each carton".  Thirteen cherries - count them, M&S clearly did - and yet the title says CHERRY with no mention of APPLE. Lord knows how much vanilla is in there - 4 microns?
Here's my new proposed title after M&S are taken to the Advertising Standards Authority:  'APPLE JUICE, with a hint of cherry, one passion fruit, and a mere scintilla of vanilla'.

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